Why you shouldn’t be afraid of negative reviews and how to deal with them!
Online reviews are vital for a business’s success. However, traditional logic dictates that good reviews equal more business, while bad ones’ drive customers away. Yet, when considering yourself as a consumer you may identify that bad reviews are actually beneficial! Keep reading to know more...
How Important are Customer Reviews to Consumers?
Have you ever wondered how important are customer reviews to consumers? As it turns out, they are very important, and they also support consumer’s buying decisions! Are you interested in learning why customer reviews matter?
7 Reasons Why Customer Reviews are Important
Online reviews have created a new field of marketing and communication that bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumer’s opinion. Do you know the exact reasons why customer reviews are important?
The 3 steps that will transform customer experience based on moments of truth
An important goal of every company that want to be customer centric should be to manage every moment of truth with their customers and do what it takes to create an above average moment of magic experience. Do you know the 3 steps to accomplish it?
Mobile popups and interstitials, maybe it is time to optimize
According to Google, interstitials used in mobile sites should NOT be making content less accessible. Read more about Google's guidlines for interstitials and which improvements e-satisfaction made to its interstitials, according to the newest trends!
4 must-know moments of truth that will close the loyalty loop
There is a starting point in the process of improving customer experience and it is called “moments of truth”. Do you know the exact moments of truth with your customers?
3 reasons why you have to be thinking about customer engagement and not revenues
Life is full of moments and the journey of every single customer in every single service is full of micro and mega moments, experienced by both consumers and brands. But when exactly this journey begins?
The time to boost mobile communications has come!
Today, users all over the world are using messaging apps not only to chat with friends but also to connect with brands. It is therefore, evident that companies should start communicating with their audience in messaging apps as soon as possible. But why use Viber's app instead of just sending SMS?
e-satisfaction.com faces the challenge of omnichannel experience
Omnichannel is about continuity of the experience you provide to your customers. Our mission in e-satisfaction.com is to make business customer centric, so we could not stand still and not work to provide a solution to consistently track customer experience across channels and make it a part of an interactive marketing engine.
Why an omnichannel experience is important for you?
Omnichannel is the new buzzword in the marketing as well as business world. But what exactly is omnichannel? How it is defined and why it is important for customer experience?