Let’s talk about Customer Feedback. But first, let’s talk about the customers of 2022; not only are they (now, more than ever) extremely selective and cautious on how to spend their income, they have also adopted online shopping as part of their purchasing habits and know where to look for alternatives.
The road to success is paved with good intentions and… customer expectations. Customer expectations are the actions or experiences that a customer can anticipate when he gets in touch with a brand. And the brands that care about said expectations and try to meet them in a satisfactory manner are the ones destined to stand out from the crowd.
Reviews! Online reviews of brands/e-shops or products are a powerful form of social proof, one that allows buyers to have their voices heard and influence the decisions of peers and strangers alike.
More than 300.000 merchants trust PrestaShop, the open-source e-commerce solution with all the features you need to create an online store and grow your business. And now, e-satisfaction.com is an official PrestaShop Partner!
Distributing data and insights to members of your sales, marketing and product teams will help them come up with strategies and courses of actions that will enhance the consumer-centric nature of your brand, boost engagement and increase loyalty
Unhappy customers… They happen even to the best of us. And there is one thing that can turn someone from unhappy with your brand or service to a detractor: ignoring their feedback!
Οne aspect is gaining more and more attention lately: the customer’s emotional connection with a brand. This connection is the result of empathy, a word that keeps coming up often when we talk about successful online retail experiences.
Good branding is -at its core- about personal connections and human emotions. And customer engagement is the process that helps you create meaningful interactions that will make your customers return to you, time after time.