How Important are Customer Reviews to Consumers?

Have you ever wondered how important are customer reviews to consumers? As it turns out, they are very important, and they also support consumer’s buying decisions!

In fact:  

  • 90% of consumers read online reviews before visiting a business and
  • 88% of consumers trust online reviews as much as personal recommendations.

Enjoy this beautiful infographic that demonstrates the importance of online customer reviews to shoppers!

Importance of Customer Reviews to Consumers_Infographic


It is evident, that customer reviews can create trust to your brand and can increase customer engagementThere are so many reasons why consumers want to stay informed through product reviews! Let’s dive into the most critical ones:

1.  Need for authenticity

When shopping online, it is not possible to physically see, touch and feel a certain product. Knowing the experience of other shoppers becomes of outmost importance as, shoppers want to know if other shoppers are buying this product, what others think of it and whether they will get what the company promised.

2. Need to know they are spending their money right

No one wants to waste money. Considering the number of brands that offer the same benefits, it is almost impossible to choose one and make sure that your money is being spent right. Access to reviews makes it much easier to judge the quality and authenticity of the product/ service on offer.

3. Help in making a quick purchase decision

These days there is so clutter in the market that deciding on buying anything can take a considerable amount of time and effort. The way to reduce this time and effort is through knowing what other consumers are buying, which products/ services are trending, which products or brands are genuine and whether they will provide everything they have promised.

Online shopping is probably one of the biggest game changers. Therefore, the need to have online customer reviews is rising and it is of great importance for every Business that wants to succeed in today’s competitive market.


Hey! You can discover more about online reviews in the following articles: 


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    Also published on Medium.