Customer segments based on satisfaction? Now you got it!

Everytime I discuss with online businesses about the happy and unhappy customers, I tend to ask them how they recognize their dissatisfied ones since they don’t have a clear image about them and how they know who their ambassadors are since they seldom have the chance to speak with them. Through the years I’ve heard many answers, but most of the times e-businesses either do not pay as much attention as they should hoping that the unhappy customers will come in touch on their own to express their discomfort or conduct a sample based research now and then in order to measure the level of their customers’ satisfaction. Through these dialogues our team understood how important it is for e-shops to know who their customers who do have a complaint to voice are and who are the happy ones. After testing and measuring the results we concluded that targeted actions based on satisfaction based segments, are way more effective than the typical targeting.  This is the reason why we developed another important tool concerning the customer’s answers exploitation which is the Customer Satisfaction Segments!

What exactly is the Customer Satisfaction Segments?

The new feature of e-satisfaction is one step closer to the ultimate exploitation of customer feedback. Customer Satisfaction Segments gives you the chance to create and export customer email list, filtered by their level of satisfaction on their shopping experience. These lists are highly manageable and can be instantly imported into any e-mail marketing tool! What does that mean? Practically within 5 minutes you can:

  • Activate and run automated customer recovery campaigns for your unhappy customers
  • Reward your happy customers asking them to recommend you to their friends and family

It’s obvious now that it’s way too simple for all the e-shops that use e-satisfaction, to get the desirable information, for the orders and the time duration that interest them!

How can I make use of Customer Satisfaction Segments?

The procedure is way too easy and can be completed in 5 plain steps!

Step 1: Log into your account and choose from e-satisfaction dashboard the desirable e-shop (in case your account is linked to more than one e-shops).

Step 2: In your e-shop’s “Dashboard” choose the stage you wish to export the mail list, whether it is Checkout stage or After Sales.

Step 3: Right after you’ve picked a stage, choose the “Detailed” tab, to see your customers’ answers and metrics that can be filtered.

Step 4: Right below the number of completed questionnaires statement click the button “Export Mailing List”.

Step 5: In the pop up window you may choose the desirable criteria and click export! Simple as that!

Customer Satisfaction Segments is a valid tool for every marketer’s toolkit and an even more valuable asset for
e-businesses that base their success in Online CRM strategies, based on customer satisfaction and deep understanding of their needs.

What is e-satisfaction?

e-satisfaction is the #1 Humanized Marketing Platform for e-Business that combines customer feedback with actual automated marketing mechanisms that aim to recover or retain your customers. e-satisfaction is used by hundreds of e-businesses, helping them to go one step closer to customer centricity.

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