3 Tips to enhance the value of your Black Friday Sales
Black Friday is almost here and you have prepared great offers and discounts for your clients, following one of the most known customs in the e-commerce world. It is a major-peak-sales day and discounts will attract all lights and attention of your clients. But how will you get something more out of Black Friday? How can you gain from the awareness that your offer will bring and most important…How can you turn your Black Friday offers to a marketing tool and enhance their value?
The question is easy to be answered if you take some time to think that the clients who take the Black Friday Deal you offer are the best possible evangelists of your brand and that this deal can be used to create (or re-establish) your relationship with them! Some tactical actions that you can follow to go down the humanized marketing road are the following:
1: Ask them to Refer you or your Deal
By examining how effective e-satisfaction’s Refer A Friend marketing automation is, we have seen that 35% of satisfied customers will refer you to friends, if you ask them to do it! Just think how happy your customers are on Black Friday and how willing they will be to share your offer with their friends!
Cost – free awareness is so easy to be achieved after all!
2: Reward your loyal and happy customers
Bring the light to the happy customers of your e-shop!! Find who your loyal and happy customers are and reward them with Black Friday deals, especially made for them, showing them how much they mean to you!
3: Encourage social share
Ask your customers to like your Facebook Page and your Black Friday Post. Even the ones that have forgotten about Black Friday, will be immediately informed and they will be willing to order again as not to lose your incredible sales!
Creating bonds with your clients and maintaining a frequent communication channel is the best way to amplify every promotional activity you are doing. Every contact moment with your clients is a new chance to remind them how important they are for you and this is when you can ask them to show how happy they are.
What is e-satisfaction?
e-satisfaction is the #1 Humanized Marketing Platform for e-Business that combines customer feedback with actual automated marketing mechanisms that aim to recover or retain your customers. e-satisfaction is used by hundreds of e-businesses, helping them to go one step closer to customer centricity.